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Release operations for independent heavy music

You made the record.We run the release.

Apathy Records organizes rights, metadata, distribution, campaign execution and reporting for independent rock and metal artists who own their work.

Apply for release supportSee how it works

Release operations from $1,250 · 50% deposit to book

What Apathy does

The business side of your release, handled like operations — not vibes.

01

Rights before release

Ownership, splits, and AI disclosures documented before anything ships — so your catalog is clean from day one.

02

Metadata that survives distributors

Identifiers, credits, and assets QA’d line by line, so releases don’t get stuck, rejected, or taken down.

03

A campaign run week by week

Calendar, content map, and outreach executed on schedule — not improvised the night before.

04

Reporting you can actually read

A launch dashboard and postmortem in plain language. Real numbers, no vanity metrics.

Release packages

Four ways to work with us. Pick the one that fits the release.

Release Control Room

One single

One single, run like a real release.

  • 6-week release calendar
  • Metadata and rights intake
  • Distributor quality assurance
  • DSP pitch preparation

from $1,250

$625 deposit to book

Momentum Campaign

Repeat releases

Repeat releases, compounding.

  • Campaign management
  • Short-form repurposing
  • Legitimate organic outreach
  • Platform maintenance

$1,850/mo · 3-month minimum

First month $1,850 to start

Catalog & Royalty Audit

Existing catalog

Find gaps in your catalog records.

  • Master inventory
  • Identifier and split review
  • Duplicate check
  • MLC, SoundExchange and PRO action list

from $1,750

$875 deposit to book

Sync-Ready Pack

5 clearable songs

Five songs, organized for licensing review.

  • Rights checklist
  • Metadata pack
  • Instrumental, clean and stem inventory
  • Pitch tags

from $3,500

$1,750 deposit to book

Full scope, pricing & exclusions

How it works

Five steps from application to release day.

  1. 1

    Apply

    Eight sections. Save and resume anytime — it takes about 20 minutes.

  2. 2

    Fit call

    We score your application and talk through the release, honestly.

  3. 3

    Proposal

    Fixed scope, fixed price, clear exclusions. No surprises later.

  4. 4

    Deposit

    50% to book. Nothing starts until payment clears.

  5. 5

    Release OS

    Your project goes live: tasks, assets, approvals, rights, reporting.

The fit gate, explained

Boundaries

What Apathy is not.

We’d rather lose the sale than sell you something we can’t deliver. These lines don’t move:

  • No guaranteed streams, playlist adds, press, or sync placements.

  • No instant checkout. Every engagement starts with an application and a fit gate.

  • No artificial streaming, bots, or playlist payola. Zero tolerance, no exceptions.

  • Mixing, mastering, artwork, video, advertising, and press are separate prepaid pass-through — never bundled into release packages.

Pilot project

Miss Fortune

in progress

Case study in progress

Miss Fortune is the pilot running through the full Apathy release process — the single Break the Static and the upcoming AI-assisted album Diabolical (January 2027). We’re documenting what actually happens: the calendar, the metadata, the pitches, the numbers. Results get published only when they’re verified — never projected.

Follow the case study

Release operations for independent heavy music

Ready when the record is.

Apply in about 20 minutes. Save your progress, resume anytime. Every application is read by a human.

Apply for release support

From $1,250 · No instant checkout · Fit gate applies