Process

Five steps. No instant checkout.

Release operations only work when the release is real, the rights are clear, and the timeline is honest. Our process filters for that before anyone pays us a dollar.

Understand

You apply. Eight sections cover identity, project, audience, rights, AI disclosure, assets, needs & budget, and consent. Save your progress and resume anytime — it takes about 20 minutes, and every application is read by a human.

Qualify

We score your application 0–10 against the fit gate below. The score decides what happens next — a fit call, a paid diagnostic or waitlist, or a respectful decline with next steps.

Diagnose

On the fit call we pressure-test the release: timeline, rights, assets, budget. If something’s missing we’ll tell you exactly what to fix — even if that means we don’t work together yet.

Commit

You get a proposal: fixed scope, fixed price, clear exclusions, deposit terms. Sign it, pay the 50% deposit (or first retainer month), and the project is booked. Nothing starts before payment clears.

Operate

Your project activates in Release OS — your client workspace with the calendar, tasks, assets, rights records, approvals, payments, and reporting. You always know what’s due, who owns it, and what’s blocked.

The application

Eight sections. Nothing trick — just thorough.

Identity

Project

Audience

Rights

AI disclosure

Assets

Needs & budget

Consent

Progress saves automatically as you go. You’ll get a resume link — come back anytime. Submission is explicit: nothing is sent until you review and confirm.

The fit gate

What we score — and what the score means.

We say no to releases we can’t run well. That protects your money and our calendar. Here’s the checklist behind the score:

Finished, releasable masters — or a locked date they’ll be finished by.
Clear rights ownership, or an honest plan to clear what’s outstanding.
Full disclosure of AI involvement: tools used, voice models, samples, and who owns what.
A release timeline we can actually hit — no “Friday” miracles.
Budget aligned with the scope you’re asking for.
Heavy music lane fit: rock, metal, hardcore, and adjacent independent artists.
Responsiveness — release operations are a collaboration, not a vending machine.

8–10

Invite to fit call

We invite you to a fit call and move toward a proposal.

5–7

Paid diagnostic or waitlist

The release needs work first — a paid diagnostic session or a spot on the waitlist.

0–4

Respectful decline with next steps

We’ll tell you why, and what would change the answer.

Start your application

About 20 minutes · Save & resume · Read by a human